All attitudes, both good and bad, are what?

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Attitudes spread through social interaction; people absorb how others feel and think about things, align with group norms, and that influence can shift judgments and behavior. This rapid spreading of feelings and beliefs from one person to another is why attitudes are described as contagious. A positive vibe about a project or a negative stance on a topic can ripple through a group just from conversations, observations, and shared experiences, often beyond what any one person would decide alone. While attitudes can sometimes be controlled or only seen in actions, and they aren’t always temporary, the broad pattern across social settings is that attitudes tend to spread, which is why contagious best captures this idea.